SkobaCommunications

  Disclaimer This article is without prejudice to previous engagements between KGL AND GJA. It does not take sides on the current media banter between KGL and the Fourth Estates. This is a purely an academic piece that outlines my observations at the 29 th GJA/KGL awards, as a Communications Consultants and Researcher. I have used the SITE model to do this assessment and stressed how events could be the biggest tool in a public relations tool kit. Situation Ahead of the ceremony, the Fourth Estate, a budding investigative outlet under the Media Foundation for West Africa, had withdrawn from the awards. According to the statement from the outlet, KGL, the headline sponsor of this year’s GJA/KGL awards, has been on their radar regarding the latter’s contract with NLA. They had cited copious media queries with KGL over this NLA-KGL deal. According to the Fourth Estates, despite generating revenue of over GHC3 billion from operating the NLA’s lottery, KGL was required to pay onl...