SkobaCommunications

  Disclaimer This article is without prejudice to previous engagements between KGL AND GJA. It does not take sides on the current media banter between KGL and the Fourth Estates. This is a purely an academic piece that outlines my observations at the 29 th GJA/KGL awards, as a Communications Consultants and Researcher. I have used the SITE model to do this assessment and stressed how events could be the biggest tool in a public relations tool kit. Situation Ahead of the ceremony, the Fourth Estate, a budding investigative outlet under the Media Foundation for West Africa, had withdrawn from the awards. According to the statement from the outlet, KGL, the headline sponsor of this year’s GJA/KGL awards, has been on their radar regarding the latter’s contract with NLA. They had cited copious media queries with KGL over this NLA-KGL deal. According to the Fourth Estates, despite generating revenue of over GHC3 billion from operating the NLA’s lottery, KGL was required to pay onl...

Conflicts are inevitable part of us as humans. As we deal with the infallibilities of each other, conflict becomes inevitable. This notwithstanding, we can always manage conflicts and glean the better side of it, rather than make it negative and obstructive. In every human endeavor, be it relationships, customer relations, marriages, business transactions, many but to mention, a few, conflicts rear its heard, sometimes, leaving ugly trails behind it. To the extent that people can hold contradictory opinions on how things must or should be done, we should not be surprised that conflicts will always exist among people, societies and even countries. Interestingly, even identical twins, can vehemently share their own doses of disagreements. This means the odds of conflicts cannot even be overcome through blood. Interestingly, conflicts are not just external. It is as much an internal construct, as it is external. Internally, we continue to battle with and over issues tha...