5 TAKEOUTS FROM SOCIAL TRENDS REPORT FOR 2024: WHAT MARKETERS MUST WATCH CLOSELY.
Hootsuite is out with social media Trends 2024 report, in which some startling revelations about expectations and permutation for social media and marketers in the coming year, have been made. Such reports are critical for marketers, as technology have served to complicate our work, amidst skyrocketing expectations on professionals to demonstrate Return on Investments. In this piece, I will share some of my key take outs, as a complement to some of the major issues highlighted in the report. TECHNOLOGY AND AUTHENTICITY: As technological advancement has had no limiting, so has the opportunities that exist for marketers have. In recent months, generative technologies, AI, have served to revolutionized most aspects of our works as marketers. These tools have provided both cutting edge support to marketers, enhancing the speed, and efficiency of some roles including, content generation, editing, image and video creation. These opportunities, notwithstanding, AI, have equally brought ...