SkobaCommunications

Six ACID TESTS FOR ASSESSSING YOUR SOCIAL MEDIA PRESENCE ‘‘You are the light of this world: A city that is set on heal cannot be hidden.’’ Matthew 5:14 Having a brand presence Having a presence on social media differ from being present on social media. Indeed, just because someone is in a place does not mean they are fully and actively alive in that location. In the real world, there could be several reasons for which a person may enter a place. Some people may be at an event by just accompanying their friends and not truly knowing anyone at the said event. These people, under this circumstance, are usually tensed, recoiling to their shells, except they have an exceptionally outgoing personality, which make them cry louder than the bereaved. While everyone can be present on social media, not everyone can have social media presence. Social media presence is about having a standing and not just a status. In this piece, I am painstakingly relating how these two constructs differ. ...

  Yesterday, I had the rare privilege of taking some students through the impact of Artificial intelligence on Public Relations. Since the new phenomenon has a wide impact on the broader Marketing Communication, I thought I could expand the conversation beyond the realm of public relations in this article.    This is exactly what I have tried doing in this article. Historically, technology and its advancements has served to impact how marketing Communication is done and most importantly how organizations engage with their stakeholders. We cannot but accept that technology determines how far businesses can go in their bid to create, build and sustain their relationship with their stakeholders. Without a doubt, the advent of social media and internet have even impacted some theories that underlie marketing communications. In all dimensions, social media provide other layers of touchpoints, allowing customers to own content creation, distribution and amplification. Some ba...