5 (Five) Reasons why Public Relations must be paid for and controlled
My thesis for this piece is simple: PR must be paid for and controlled. Two of the biggest lies they teach in PR class is this: ''1.PR is not paid for'' 2.''PR is uncontrolled media''. Proponents of this logically depraved philosophy have reasoned that Public Relations is assumed to be credible, as companies don't pay for or have control over how their publications or contents are shared, distributed or even the prominence with which such contents are treated. This line of thinking is not just logically vacuous, but it is truly out of touch with realities of the practice. Unfortunately, this line of thinking has invariably affected practitioners, both in terms of their role in the organizational hierarchy and the resources that are assigned to them. From my experience in Agency and corporate, i know the Public Relations Department is the most deprived of all the departments. In fact, PR is the only department, people only relate to base on their per...